About Me

Sesi Morgan

A Product Manager and PhD researcher in digital media & technology, working at the intersection of product strategy, communication, and media.Alongside my research and product delivery, I founded Oriire, a non-profit digital community archive focused on African mythology and folklore.Since launch, Oriire reaches over 12,000 monthly active users across 80+ countries, with 75+ independent contributors and an active membership community of 700+ members.

Oriire.com

A digital community archive and membership platform which spotlights African mythology and folklore. Oriire publishes articles, a codex, videos and a bi-monthly podcast.

“There’s always a story. It’s all stories, really. The sun coming up every day is a story. Everything’s got a story in it. Change the story, change the world.”

~ Terry Pratchett, A Hat Full of Sky

My Research

My doctoral research at the University of Nicosia explores how products themselves function as facilitators of strategic communication.Products are not just tools. In product management, a product's design choices, features, business models and content strategies convey meaning and signal values, priorities, and who it is built for.To study this, I combine qualitative methods with an auto-ethnographic case study of Oriire, a cultural media platform and digital archive I founded. Oriire provides first hand insight into how platforms communicate through design choices and community engagement, which I then compare with interviews from other European media founders.This work aims to develop a framework of communicative product leadership and help define the 'product as a message'.